Website Optimsation
A key part of internet marketing is search engine optimisation. All of the issues faced when designing and building a website which can be deemed to be search engine friendly. On the page SEO deals with such factors as meta data, page titles and descriptions, domain name and URL, and a whole host of other associated search engine optimisation techniques.
It is vitally important that every website conforms to a set of recognised standards regarding what is generally believed to be the best way to ensure that the website and its content are both spidered effectively, and have been optimised to be returned in a high Search Engine Ranking Position (SERP). Whether you’re a wedding photographer, a food vendor or a restaurant guide, it’s important for your website to have good SEO.
SEO as basic foundation
In many ways the on the page SEO of a website should be considered the basic foundation which every other facet of an optimisation campaign will use as its starting point. It is pointless to undertake a far-reaching SEO campaign if the website itself is not 100% search engine friendly. On the page search engine optimisation is performed to ensure that the actual physical website itself contains no code, design elements or content which could see it penalised or otherwise lowered in search engine ranking position.
New YouTube Video SEO
Many people don’t yet realise the marketing power of YouTube. From product testimonials to service explanation videos, YouTube offers a great way to get your brand in front of potential clients.
Maybe you have a video for your business already but aren’t sure how to get people watching it? Or perhaps you need some help in getting a video review put together? This is a low cost but effective way of finding new business and we can help you get started.
After that, we’ll actively promote your video and often push it on to page 1 of Video search results. With more than a billion videos watched a month, perhaps it’s time to consider YouTube Video SEO?
Penguin Updates
What happened? So on the 4th of October google released their fifth installment of their penguin algorithm, designed to combat web spam. 1000′s of webmasters were affected, including real, small businesses not doing any link building, right down the food chain to those engaged in aggressive or even blackhat link building tactics. We have the unique vantage point of having a birds eye view of what’s happening, since we manage 100s of SEO campaigns and track 1000s of keywords and we’re going to share our findings in this post...
SEO Costs
t’s pretty easy to put a price on your own SEO services. You’ve got the cost of article writing, the cost of syndication etc (assuming you don’t do all these tasks yourself).
But what about the cost of search? By that I mean the cost of providing a search engine service for us to use. Well there are some interesting facts and figures here and you might be even more surprised to learn that there’s more to Google’s own algo updates than meets the eye. Let’s start with Googleplex, that 47,000 square meters of sprawling set of offices.