Domain trade - a "dirty" business
The dealers in this industry do not behave just "gentlemen-like" when they tear themselves to domains. You ask not whether the address is really free and was abandoned by the previous owner on purpose. If a domain established only open a few hours, they fill them immediately.
Will the old owner will have the domain back, but then demanded a high price. Legally, such a procedure is illegal. These black sheep, even as a domain grabber (= domain-grabbing) called sitting, but usually not in UK, but act as a letter box companies to Caribbean islands. These companies have to be taken only by very high financial burden of the responsibility.
Old legal domains use
Not everyone who registered an expired or expiring domain is a domain grabber. Even reputable internet projects like benefit of established web addresses. For a high PageRank, incoming links and numerous "real" traffic, many companies pay a good price.
To find a suitable and expiring domain and fast enough to be, but it is not easy. For the professional domain traders work with your own domain bots. This "monitor" the network around the clock. Vacant domains are registered by these bots quickly. If you are a serious side operator of an already registered domain on Internet, you should watch the website in the first step. If the last time back, you can assume that this site is inactive. In this case it may be worthwhile to make an offer to the owner personally. Admittedly plays in this process, chance a major role. An inactive project with a matching domain is hard to find.
In order to search for expiring domains, corresponding to help service providers such as broadcast or domain backorder. These providers can also query specific keywords. The services then listen topics relevant pages and provide information on the expiration date of the domain contracts, and the popularity.
How quickly the deal, visitors to your site? How quickly you grasp the central message? How easy the site is served? These are the central questions of a usability test, review of user-friendliness. For ease of use, the faster and easier, the better! Only user-friendly Web sites appeal to a broad audience and entice always come back to.
A user-friendly website can be reached Usability Optimization : First you must test the site to seek out the weak points. Then you revise the site and eliminate it from the error. As a control to test the site again.
For simple tests, you do not have to be carried out to the lab and expensive eye tracking studies or the like. Some vulnerabilities can find out with simple methods themselves. You need not even hundred of subjects. Studies have shown that five subjects range to bring 83 percent of all sorts of information about a Web site in Benutzerfreundlichekeit experience.
Five test methods to make yourself
The following five test methods may be applying with a little time and effort by him or by a web designer. Ideally, business, certain tests during the development phase of your site. You can avoid having to make major changes later because of rough usability errors:
Card sorting: Write the topic of your site and products to individual cards. Let these cards then thematic groups to distribute. You can test people for the names of the groups or specify the free hand to them. The result is a user-friendly navigation structures. Now you can be sure that your site visitors to menu also see what they expect.
Paper outlines: It's not about graphic details, but only to the logic of the page. Customize various models of sketches and show them to the test subjects. Ask for the best model you and your subjects free hand on the paper outlines proposed changes can inscribe.
Interviews: Interviews can perform in person or in writing. They may, quite frankly problems or difficulties and ask for specific focus at reformulate. For quick survey with many subjects, also recommends a self-interview in which you specify the possible answers or on a scale to evaluate certain aspects can be.
Thinking aloud: Give your subjects a task and ask them to think you step in fulfilling this task, tell everyone. The candidate will say what he intends to why he chooses this way or that way and what he expects from the homepage here. This allows you to decision-making and the resulting problems, closely monitor.
Five second test: Define your subjects a task that this website can do to your. For example, subjects should describe how they get to the help pages. Now, the candidates can view the site for five seconds. Scrolling and clicking on links is prohibited. Then you close the website and ask the first person on the contents of which are particularly noticed. So firmly set, whether those priorities that you, icons, and banner headlines wanted to share with the visitors also arrive. Only then will the candidates prepared to solve the problem. If this is successful only in part or most important content is not indicated, you must revise the site.
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