Simple process, extraordinary results

The process we use for optimising all sites is as follows:

Firstly we identify your core keywords, then we add to this keyword list the long tail keyword sequences and using the existing data gained from analytics that can provide evidence to support which keywords are indeed the revenue or cash keywords.

The next is to look at which sites are currently number one for these keywords. What we are looking for here is how the sites organise the information, their site structure, their internal links, and the use of external.

We then look at replicating findings on our client site making the most of the positive information we have teamed. This often results in new pages being created, site structure is being improved, an internal link structure reflecting both our core keywords and the possibility of adding additional pages to secure the low hanging fruit keywords.

Then we look our clients' link profile compared to that of the websites that currently ranked number one for the chosen keywords. Running parallel to improving the site's contents and overall structure is a process of link building. Our link building uses techniques that are both ethical and successful. What we are looking for is back links of quality not quantity. Part of the back link process is the implementation of an anchor text strategy that reflects both our target keywords and what Google would expect to see in the evolution of an organically built back link profile.

Adaccus are extremely experienced in removing new clients Google penalties and more importantly ensuring that our clients back link profile is our future proof.

Next: see Strategy



New YouTube Video SEO

Many people don’t yet realise the marketing power of YouTube. From product testimonials to service explanation videos, YouTube offers a great way to get your brand in front of potential clients.

Maybe you have a video for your business already but aren’t sure how to get people watching it? Or perhaps you need some help in getting a video review put together? This is a low cost but effective way of finding new business and we can help you get started.

After that, we’ll actively promote your video and often push it on to page 1 of Video search results. With more than a billion videos watched a month, perhaps it’s time to consider YouTube Video SEO?


Penguin Updates

What happened? So on the 4th of October google released their fifth installment of their penguin algorithm, designed to combat web spam. 1000′s of webmasters were affected, including real, small businesses not doing any link building, right down the food chain to those engaged in aggressive or even blackhat link building tactics. We have the unique vantage point of having a birds eye view of what’s happening, since we manage 100s of SEO campaigns and track 1000s of keywords and we’re going to share our findings in this post...

SEO Costs

t’s pretty easy to put a price on your own SEO services. You’ve got the cost of article writing, the cost of syndication etc (assuming you don’t do all these tasks yourself).

But what about the cost of search? By that I mean the cost of providing a search engine service for us to use. Well there are some interesting facts and figures here and you might be even more surprised to learn that there’s more to Google’s own algo updates than meets the eye.   Let’s start with Googleplex, that 47,000 square meters of sprawling set of offices.


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Parallel House, 32 Surrey Rd, Guildford, Surrey, GU1 2AB, UK 01483 523333

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